A New Way of Reaching Builders
What’s New Atlanta provides access to new builder relationships and provides added-value to your current builder clients.
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How Can I Leverage What’s New Atlanta for My Business?
This sponsorship provides access to the What’s New Atlanta video platform by offering a complimentary video to current and future builders. By offering a value-added service to your builders, you reinforce your value and open the door for new builder relationships.
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How Will What’s New Atlanta Market to My Key Audiences?
What’s New Atlanta has a strategic paid and organic advertising campaign targeting Builders, Consumers and Realtors. The goal is to create a FREE video advertising service to builders across metro Atlanta to support their business.
BUILDERS
- Introduction to current WNA Builders
- Free video for you to offer to your target builders as a ‘foot-in-the-door’ and a value-add service
- Free video to offer to your current builders to increase loyalty and goodwill
CONSUMERS
- Email campaign to interested homebuyers via VIP list
- Social media posts on Facebook and Instagram
- Geo-fencing targeting a 15-mile radius of featured communities
- Google AdWords targeting out of state buyers moving to Georgia
- Google AdWords and social media ads targeting consumers
REALTORS
- Sales meeting access targeting Realtors
- Realtor email platform with access to 20,000+ metro Atlanta Realtors
- Social media advertisements targeting Realtors
“Our business growth relies on creating relationships with builders. What’s New Atlanta is a fresh approach to helping us meet our goals.”
– Randy McMichael, McMichael & Gray
“What’s New Atlanta has created a tool that helps my team access builders. They help create a relationship we can leverage.”
– Kelly Allison, VP New American Funding